Friday, April 17, 2020

Commercial


This is the groups first project of our AICE Media course. despite it being our first, I am more than satisfied with the final product. there were lots of things working against us while filming this. First, we only had a total of 1 hour 45 minutes to film. that's it. along with being under the stress of time, we had our first exposure to the new camera, meaning we had to fiddle with the buttons to finally get our desired effect. another roadblock was the school computers. our school computers were simply ill-equipped to handle the software of choice. I remember it taking a substantial amount of time just to get the program up and running! not to mention the horrible lag that plagued our editing, further slowing down the process. I think what carries this commercial is the comedy and the acting. If one was to pause, they would notice the child farthest to the left is eating only a branch! the absurdist nature of this commercial makes it my second favorite project. I went all in, bringing costumes and props for the comedy. Our storyboard artist is very talented. He was able to give the whole group a great idea of how the final project would look. I would be willing to say that he was the foundation. This project served as a great intro to what we would be doing in the later stages of the class. Overall, this project both brought us closer as a group and established who is good with what job. Funny, too!

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